Fast-evolving and complex, the Internet gives smart publishers a huge edge over sluggish competitors. But without proper know-how, investments in fancy web sites are often squandered.
With expertise gained serving publications across Europe, Pressflex can help maximize the Internet's benefit to your staff and partners.
Our seminars include:
This half-day presentation introduces your staff to the new web site's features. Don't depend on trickledown -- receptionists need to promote online archives, deliverymen want to know about online subscription forms, and ad reps need to understand the partner directory.
General Internet Literacy
This one-day course covers everything staffers need to know about the Internet (but are afraid to ask.) The course explains principles and teaches skills. E-mail, search engines, web browsers, directories, chat, forums, security, privacy, cookies and more are covered.
The Internet for Advertising Representatives
The morning introduces Internet concepts, while the afternoon covers Internet advertising terminology and selling tactics, and analyzes opportunities in the local market. This course is ideally scheduled three to six months after site launch.
The Internet for Advertisers
This afternoon session introduces a publication's top advertisers to the Internet and its benefits. Ideally, this course is scheduled in tandem with training for ad representatives.
Executive Introduction to the Internet
This intensive one-day course covers Internet concepts and trends relevant to the newspaper executive, with an emphasis on strategies for online growth and benchmarking success.
For more information about Pressflex seminars, please click here.