{"id":368,"date":"2002-04-25T00:00:00","date_gmt":"2002-04-25T00:00:00","guid":{"rendered":"https:\/\/pressflex.com\/blog\/weddings-ticks-and-blogs\/"},"modified":"2002-04-25T00:00:00","modified_gmt":"2002-04-25T00:00:00","slug":"weddings-ticks-and-blogs","status":"publish","type":"post","link":"https:\/\/pressflex.com\/blog\/weddings-ticks-and-blogs\/","title":{"rendered":"Weddings, ticks and blogs"},"content":{"rendered":"<p><strong>April 25, 2002<\/strong> &#8220;What do weddings, the Super Bowl, presidential inaugurations, graduation ceremonies and political rallies&#8230; have in common?&#8221; asks <a href=\"http:\/\/www.nytimes.com\/2002\/04\/25\/business\/25SCEN.html\">Virginia Postrel in today&#8217;s New York Times<\/a>.<\/p>\n<p>These events help solve what game theorists call the &#8220;coordination problem&#8221; that results when players do not share a common understanding of a situation, or, if they <em>do<\/em> know the same things, don&#8217;t realize that they share this understanding.<\/p>\n<p>Thus the importance of the events highlighted by Postrel: each allows you to make sure that &#8220;other people know what you know and that you know that they know that you know.&#8221;  The events establish a common knowledge that serves as a bedrock for future interactions. In other words, these events put everyone on the same page.<\/p>\n<p>Economist Michael Suk-Young Chwe has stressed the role of public rituals in economic behavior, notes Postrel. Chwe&#8217;s theory helps explain the premium value of advertising at &#8220;common knowledge events.&#8221; Products or services like computer programs or stylish tennis shoes, whose success depends on widespread simultaneous adoption by a self-concious community, do well to advertise at the Super Bowl, while privately consumed goods (like batteries or pizzas) don&#8217;t.  Postrel continues:<\/p>\n<p>Conversely, advertising to large markets where audience members are unaware of each other isn&#8217;t as valuable. The lack of common knowledge may explain, for instance, why a high-traffic Web site like Yahoo still has trouble getting the sort of ad dollars a TV show with the same audience would draw. Because Yahoo users are unaware of each other and may in fact be looking at different parts of the site, Yahoo doesn&#8217;t generate common knowledge.<\/p>\n<p>A community of bloggers seems a perfect &#8220;common knowledge event.&#8221; Smaller than the Super Bowl but bigger than a wedding party, bloggers refract information through a transparent public space, and each participating blogger is aware of what her peers know. I hope Postrel, an accomplished blogger, takes a stab at connecting these dots, at least on her own <a href=\"http:\/\/www.vpostrel.com\">blog.<\/a><\/p>\n<p>***<\/p>\n<p><a href=\"http:\/\/www.doctorweevil.org\/archives\/000104.html\">Doctor Weevil<\/a> recently floated a meme &#8212; what&#8217;s the best analogy for the relationship between blogger &amp; journalist? (Via <a href=\"http:\/\/www.microcontentnews.com\/entries\/20020424-679.htm\">John Hiler<\/a>.) Weevil offered tick\/sheep, remora\/shark, gadfly\/horse (a nod to Socrates), and toothcleaning bird\/crocodile.<\/p>\n<p>In the comments section, other bloggers suggested pairs like darts\/boards, referrers\/webpages and jesters\/kings. I particularly liked <a href=\"http:\/\/www.edmurray.org\/\">Ed Murray&#8217;s<\/a> &#8220;apples\/oranges.&#8221; But most of the analogies belittle blogs, so I&#8217;ll turn the relationship upside down and offer these pairs to express the blogs\/journalism dualism &#8212;<\/p>\n<p>piranhas\/peccary<\/p>\n<p>cake\/crumb<\/p>\n<p>knife\/spoon<\/p>\n<p>Lincoln\/Nixon<\/p>\n<p>Journalism (as promulgated in J-schools) isn&#8217;t &#8220;more real,&#8221; &#8220;older,&#8221; &#8220;more legitimate,&#8221; &#8220;bigger&#8221; or &#8220;truer&#8221; than blogging. On the contrary, it&#8217;s journalism that is the derivative, the inbred offshoot of old and durable species of human interaction &#8212; talk, gossip, information trading, story telling, oration and theatre &#8212; while blogging is the healthy descendant of the old, natural stock.<\/p>\n<p>Blogging is bigger than Journalism. John Scalzi&#8217;s useful recent <a href=\"http:\/\/www.scalzi.com\/w020408.htm\">number<\/a> <a href=\"http:\/\/www.scalzi.com\/w020409.htm \">crunching<\/a> ignored the impact blogging has on the lives of its producers\/consumers. For both writer and reader, blogging works better than Journalism because, as with all natural communication, there&#8217;s instant feedback between audience and creator, whether through log files, reactions in other blogs, or opinion aggregators like <a href=\"http:\/\/www.metafilter.com\">Metafilter<\/a>, <a href=\"http:\/\/blogdex.media.mit.edu\/\">Blogdex<\/a> and <a href=\"http:\/\/www.daypop.com\">Daypop<\/a>.<\/p>\n<p>It is a rare publication that receives more than a handful of letters to the editor per issue. Last week, <a href=\"http:\/\/www.mattwelch.com\">Matt Welch.<\/a>, 2500-visitor-a-day blogger, told me he gets 30 e-mails daily from readers. Over three decades, the tale of Woodward and Bernstein inspired hundreds of people to try journalism. In just six months, the daily example set by <a href=\"http:\/\/www.instapundit.com\">Glenn Reynolds<\/a> has inspired <a href=\"http:\/\/jeffwolfe.com\/instapundit-inspired.html\">hundreds of new bloggers.<\/a><\/p>\n<p>Force = Mass X Acceleration. Blogs are gaining both M and A, Journalism is gaining neither.<\/p>\n<p><a href=\"http:\/\/www.pressflex.com\/news\/sectionfront.php\/section\/17.html\">Henry Copeland<\/a> in Paris, France.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>April 25, 2002 &#8220;What do weddings, the Super Bowl, presidential inaugurations, graduation ceremonies and political rallies&#8230; have in common?&#8221; asks Virginia Postrel in today&#8217;s New York Times. These events help solve what game theorists call the &#8220;coordination problem&#8221; that results when players do not share a common understanding of a situation, or, if they do [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-368","post","type-post","status-publish","format-standard","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/pressflex.com\/blog\/wp-json\/wp\/v2\/posts\/368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressflex.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pressflex.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pressflex.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pressflex.com\/blog\/wp-json\/wp\/v2\/comments?post=368"}],"version-history":[{"count":0,"href":"https:\/\/pressflex.com\/blog\/wp-json\/wp\/v2\/posts\/368\/revisions"}],"wp:attachment":[{"href":"https:\/\/pressflex.com\/blog\/wp-json\/wp\/v2\/media?parent=368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pressflex.com\/blog\/wp-json\/wp\/v2\/categories?post=368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pressflex.com\/blog\/wp-json\/wp\/v2\/tags?post=368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}