Will my web site cannibalise my print product?

No. Contrary to common wisdom, content-rich web sites bring more readers to the print product than they take away. Articles on your site provide content for search engines to index. An average Pressflex magazine web sites brings 500-1500 visitors each day, up to 80% of whom come from search engines. These visitors have likely never heard of your magazine and found it only when searching for a term covered in your publication. Your unique content will convert some of these visitors into subscribers. Pressflex clients get up to 25 new subscriptions per week. The break even level is 1-4 subscriptions, depending on your profit margin on each sale.

See also Pressflex’s survey on the marketing effect of lifestyle magazine web sites.

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